Jean-Paul TREGUER, 53, EDHEC business school.
CEO and founder of 2 advertising networks with original positionnings in the ad industry. These two networks have their headquarters in Paris.
1°) TVLowCost International has been launched in october 2004. This network adopts the philosophy and the method of low cost companies to the only industry where each year the costs were increasing before we launched. We have created the concept of “All included TV Pack” at very competitive prices (ie 200 to 250 000 € for a powerful 100 spots on national channels, TV commercials included in a country such as France, Italy, UK…).
TVLowCost is now established in 11 countries : France, UK, Germany, Spain, Italy, Belgium, Sweden, Canada & Quebec, Australia, NZ and USA.
Tvlowcost agencies are perfect for new TV advertisers, local brands of large global groups …or simply for advertisers exhausted by the “crazy” prices of ad agencies! 11 countries have been launched in less than 3 years and a half, more than 110 clients have adopted the “Low Cost Attitude” and 450 TV spots shot already! Big names such as UNILEVER, HEINZ, WRANGLER, RICOH, BOSE and smaller ones have joined us and abandon their previous “HIGH COST” agencies. (have a look at our company’s Web site : TVLowCost)
2°) Senioragency International is the 1st and only international marketing and advertising network dedicated to 50+ and seniors consumers. We exist since 1995 and have full service agencies in 11 countries all over the world.
We have advised more than 200 companies so far. We are recognised as the most experienced team on the field for what is related to baby boomers and mature consumers.We have also a unique position in day time TV infomercials where our agencies are established. (have a look at our company’s Web site : Senioragency
I am the author of 7 marketing books issued in the last 15 years, most of them being about marketing to seniors. Translated in several languages (french, spanish, italian, dutch, korean and english). “50+ Marketing” is in english and published by Palgrave/Mc Millan.
To join me : treguer@tvlowcost.com or Mobile phone : + 33 6 08 21 03 98
