To fuel the debate …and your thoughts…
Does having headquarters in an upmarket part of town, designed by a fashionable architect, make an advertising agency more creative?
Does having its parent company listed on the New York Stock Exchange and having to constantly post excellent financial results allow an advertising agency to better serve an advertiser?
Is having meeting rooms decorated with prizes awarded by creative team judging panels proof that an advertising agency makes ads for its clients that sell?
Is having creative teams that only shoot ads in 35 mm with “star” directors a guarantee of economic and effective campaigns?
Is having creative teams who refuse to show more than one or two drafts for your brief a sign that they know what is “GOOD” for you?
An agency that fights for its creation not to be pre-tested with consumers, is that to save you needless expense?
An agency that spends its life in competitions to win new budgets, does that prove that it looks after its existing clients properly?
When a media buying service tells you that for less than 1 million dollars, it’s better to pick another medium than TV, do you think it knows what it’s talking about?
When a media buying service recommends that you should routinely be on the great “prime time” audience meeting place, does that prove that it is optimising your money?
