“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” (John Wanamaker)
John Wanamaker opened his first store in 1861, called “Oak Hall”, in Philadelphia. Oak Hall grew substantially based on Wanamaker’s then-revolutionary principle: “One price and goods returnable”. In 1875 he purchased an abandoned railroad depot and converted it into a large store, called John Wanamaker & Co. “The Grand Depot” is considered the first department store in Philadelphia.
John Wanamaker was an innovator, creative in his work, and a merchandising and advertising genius, though modest and with an enduring reputation for honesty.
He is the author of this famous phrase : “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” (sometimes wrongly attributed to David Ogilvy).
This issue seems to be, even today, a valid issue for many advertisers! Here again, we believe that TVLowCost unique approach is a strong garanty for advertisers that they will save a lot of money in comparison to what they could risk waisting with “high cost” traditional advertising agencies who fight too often with clients to impose them their point of view and their outrageous costs! Not speaking about their creative “dictators” refusing to pretest their campaigns with consumers, because “they know” what is good for the brand!
When working with any TVLowCost agency in the countries where we are, a client will adopt the “All included TVLowCost Pack” where pre-test focus group is automatic, where Brand awareness barometer is automatic, where reduced costs is automatic.
So, if you are concerned about the amount of money you dedicate to advertising, come to us, and you will start by reducing spectacularly the amount of your budget and reducing spectacularly the risks of being not efficient !
TVLowCost, 1st low cost TV advertising agency network 
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